What Is A Secondary Dimension In Google Analytics - The Facts

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If this does not appear clear, below are some instances: A purchase happens on a web site. Its dimensions can be (but are not limited to): Purchase ID Voucher code Most recent website traffic resource, etc. An individual logs in to a website, and also we send out the event login to Google Analytics. That occasion's personalized dimensions might be: Login method Customer ID, etc.

Also though there are numerous measurements in Google Analytics, they can not cover all the possible situations. Therefore customized measurements are needed. Points like Page link are universal and also relate to several situations, but what happens if your service sells on the internet courses (like I do)? In Google Analytics, you will certainly not find any kind of dimensions relevant specifically to on the internet training courses.



9%+ of organizations using GA have nothing to do with training courses. Which's why anything related specifically to online courses ought to be configured manually. Enter Customized Dimensions. In this article, I will not dive deeper into customized dimensions in Universal Analytics. If you intend to do so, read this overview.

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The extent defines to which occasions the measurement will use. In Universal Analytics, there were four extents: User-scoped personalized dimensions are related to all the hits of an individual (hit is an occasion, pageview, etc). As an example, if you send out User ID as a personalized dimension, it will certainly be related to all the hits of that certain session as well as to all the future hits sent by that individual (as long as the GA cookie remains the exact same).

You can send out the session ID customized measurement, and even if you send it with the last occasion of the session, all the previous events (of the exact same session) will certainly get the value. This is carried out in the backend of Google Analytics. dimension uses just to that specific event/hit (with which the measurement was sent).

That dimension will be used just to the "test began" event. Product-scoped custom-made measurement uses only to a specific item (that is tracked with Boosted Ecommerce functionality). Even if you send several items with the very same transaction, each product might have different values in their product-scoped custom-made measurements, e. g.

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Why am I informing you this? Due to the fact that some points have actually transformed in Google Analytics 4. In Google Analytics 4, the session extent is no much longer offered (at least in custom dimensions). Google claimed they would add session-scope in the future to GA4. If you want to use a measurement to all the events of a particular session, you must send out that measurement with every event (that can be done on the code degree (gtag) or in GTM).

It can be in a cookie, data layer, or elsewhere. From currently on, personalized dimensions are either hit-scoped or user-scoped (formerly referred to as User Properties). User-scoped customized measurements in GA4 job similarly to the user-scoped dimensions in Universal Analytics however with some distinctions: In Universal Analytics, a user-scoped personalized measurement (embed in the middle of the individual session) was put on EVERY occasion of the very same session (also if some occasion occurred before the dimension was set).

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Even though you can send out custom-made product data to GA4, at the minute, read this article there is no method to see it in reports properly. (allow me know). At some point in the past, Google claimed that session-scoped customized dimensions in GA4 would certainly be available also.

However when it concerns custom measurements, this extent is still not available. And also now, allow's relocate to the second part of this post, where I will certainly show you just how to configure personalized dimensions and also where to discover them in Google Analytics 4 records. Let me begin with a basic summary of the procedure, and after that we'll take a look at an example.

If you utilize it to primarily stream information to Big, Query and after that do the analysis there, you can send out any type of personalized specifications you want, as well as they will certainly show up in Big, Question. You can just send out the occasion name, say, "joined_waiting_list" and afterwards consist of the parameter "course_name". As well as that's it.

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In that case, you will need to: Register a parameter as a custom definition Start sending custom parameters with the events you desire The order DOES NOT issue visit right here. You should do that rather a lot at the exact same time. If you start get more sending the parameter to Google Analytics 4 and also just register it as a custom-made dimension, say, one week later on, your records will be missing that week of information (since the registration of a personalized measurement is not retroactive).

Every single time a site visitor clicks on a food selection product, I will send out an event and also two extra criteria (that I will certainly later on sign up as custom-made measurements), menu_item_url, as well as menu_item_name.: Food selection web link click tracking trigger conditions differ on most internet sites (due to different click classes, IDs, and so on). Try to do your best to use this instance.


Go to Google Tag Supervisor > Activates > New > Just Links. What Is A Secondary Dimension In Google Analytics. Maintain the trigger readied to "All web link clicks" and save the trigger. By producing this trigger, we will certainly allow the link-tracking capability in Google Tag Manager. Go to Variables > Configure (in the "Built-in Variables" area) and enable all Click-related variables.

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Go to your site and click any of the menu links. Actually, click at the very least 2 of them. Go back to the preview mode, and you should begin seeing Web link Click occasions in the sneak peek setting. Click the very first Link, Click event and also most likely to the Variables tab of the preview mode.

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